Bestselling Computing, Internet & Digital Media in German in 2020
2018 Beste weg im Online zu Verkaufen: TIPS & TRICKS VON PROFIS (German Edition)
Wie man sein Video Erfolgreich Vermarket: Die Vorteile des Video Marketing (German Edition)
Die Kunst der Anonymität im Internet: So schützen Sie Ihre Identität und Ihre Daten (mitp Professional) (German Edition)
Bottlenecks: Aligning UX Design with User Psychology
Fachinformatiker/in - Ratgeber zur Ausbildung (German Edition)
Real-Time Collision Detection (The Morgan Kaufmann Series in Interactive 3-D Technology)
- Used Book in Good Condition
Informationssysteme im wertorientierten Controlling: Grundlagen - Aufbau - Anforderungen - Integration - Anwendungen (German Edition)
Visual Thinking for Design (Morgan Kaufmann Series in Interactive Technologies)
- Morgan Kaufmann
Delete: The Virtue of Forgetting in the Digital Age
Technisches Interface Design: Anforderungen, Bewertung und Gestaltung (German Edition)
The Visual Effects Producer: Understanding the Art and Business of VFX
- Focal Press
Fonts & Encodings: From Advanced Typography to Unicode and Everything in Between
- O Reilly Media
Die Crux mit dem E-Mail-Marketing: Grundlegende Tatsachen zum Thema E-Mail Marketing (German Edition)
The Future of Piracy and the Entertainment Industry
This column gives an in-depth analysis of the future of the entertainment industry, digital media distribution, software piracy, DRM and other issues pertinent to the immediate future of the industry.
These two media conglomerates once completely held control of their respective industries; now, however, they are struggling to even stay afloat at all-fueled by a widely criticized as unethical frenzy of lawsuits at pirates who are trying simply to get their media in a quick, easy and affordable format.
The simple truth is that the entertainment industry cannot stay standing in its current state: media (such as DVDs or albums) is too expensive, too hard to get and too easy to pirate. Why would anyone want to waste expensive fuel to drive to a music or movie store to pay overpriced industry-instead-of-artist-supporting fees when she could so easily turn on a plethora of easy-to-get software and download the music for free or buy it off of the now-popular iTunes store?
The iTunes store, charging $0.99 per song download (usually) is the perfect example of how the media industry will change in the future: instead of having physical copies, you can simply (and cheaply) download the same song or movie or even software and have it on your computer (nearly instantly, in today's broadband-prevalent world). Although Apple's Digital Rights Management (DRM) is a pain to some, it seems unobtrusive enough to stop pirates.
Electronic Arts was not so lucky; they employed massive Digital Rights Management on their recently published game, Spore. As a retaliation for only allowing each purchaser of the software three installs before the discs are rendered effectively useless (unable to install on any more systems), users gave Spore a very low rating on the popular online marketplace Amazon.com. Although the critics gave the game stellar reviews, the user-generated frenzy revolting against the anti-piracy measures (which intensely angered legitimate buyers) created enough of a stir to make a significant impact on Spore's profit margin. Eventually, Electronic Arts gave in to their customers and loosened the DRM somewhat; the damage, however, had already been done.
The fiasco into which Electronic Arts got itself over the Spore DRM (not to mention the profit from thousands of would-be buyers who, in apparent anger, downloaded the game instead) serves as irrefutable evidence of the power of the technologically-savvy customer. In today's world of the Internet and social bookmarking, simple irritation can easily spread into full-on wildfires. For companies, erring on the side of caution is always the safe bet-no legitimate customers are going to be writing to the publisher complaining about too few piracy protections on the new game they just bought.
The future of the market is at best uncertain, but the evolution is clear: for media distribution, digital downloading that is cheap, fast, and not a hassle will quickly become the dominant way for customers to get their new TV shows, music, movies and software.